ABOVE & BEYOND
A SKETCH IN THE SAND LAUNCHED A WORLDWIDE LEGEND OF CAPABILITY, STRENGTH AND SERVICE
The year is 1947. A man sketches the silhouette of a car in the sand of a Welsh beach. That car is the Land Rover. Tough, intrepid, it goes on to change history, mastering all manner of terrain and capturing hearts around the world.
Decades of innovation have taken us Above and Beyond. We’ve navigated uncharted territory with a firm grasp of where we started – the unique marriage of capability and composure, which distinguishes every vehicle bearing the Land Rover badge.
OUR HERITAGE
In creating a vehicle that inspired total confidence whatever the terrain, we ushered in a new generation of adventurers.
OUR CRAFT
Go behind the scenes to see our accomplished craftsmen – both technological and traditional – delight in detail and bring the Land Rover to life.
OUR ADVENTURES
Our record-breaking expeditions demonstrate that if you’re driving into the unknown, only a Land Rover will do.
OUR FUTURE
Journeys into undiscovered territory are always exciting, and the future is no different. We see innovation as our way of mapping the terrain of tomorrow.
ORIGIN OF THE SPECIES
Maurice Wilks was Land Rover’s first innovator.
ORIGIN OF THE SPECIES
Maurice Wilks was Land Rover’s first innovator.
OUR HERITAGE
THE IMPOSSIBLE JOURNEY
Something about Land Rover makes the adventurous attempt the seemingly impossible. Follow the daredevils of the 1955 First Overland Expedition from London to Singapore.
OUR CRAFT
TRAVEL LIGHT
Strength doesn't have to be heavy. We’re leading the manufacturing of more efficient aluminum body cars because we believe that enlightened ideas are always the most durable.
INNER BEAUTY
Land Rover has long been associated with the great outdoors, but we're obsessed with the experience inside our vehicles too. Only the finest natural materials and the most skilled craftsmen will do.
ENGINE ROOM
Our engines are a product of their environment. Peer under the hood of Land Rover, inside the epicenter of expertise that fuels every one of our cars.
CAVE EXPLORERS
Our 3D imaging caves and virtual reality suites allow designers to step inside vehicles long before they’re even built.
OUR ADVENTURES
EMPTY QUARTER, FULL THROTTLE
The Range Rover Sport takes on Earth’s largest sand desert. Spanish off-road racer Moi Torrallardona set the new speed record for crossing the Empty Quarter in a production ready SUV.
The Range Rover Sport takes on Earth’s largest sand desert. Spanish off-road racer Moi Torrallardona set the new speed record for crossing the Empty Quarter in a production ready SUV.
OUR ADVENTURES
REMOTE CONTROL
Driving a Discovery through the forbidding mountains of northern Albania, you realize it’s not such a small world. With the right mindset, experience and equipment, adventure is closer than you think.
Driving a Discovery through the forbidding mountains of northern Albania, you realize it’s not such a small world. With the right mindset, experience and equipment, adventure is closer than you think.
OUR ADVENTURES
EXPEDITION AMERICA
The LR4 embarked on a 4,375-mile all-terrain adventure stretching across the United States. Land Rover Driving Instructor Tom Collins led the month long expedition along the Trans-America Trail, an off-road motorcycle trail created by Sam Correro. Using Correro's map and Land Rover's standard navigation system, the team journeyed from Asheville, North Carolina to the Pacific Ocean coastline in Oregon, crossing desert, mountains, forests, and farmland.
The LR4 embarked on a 4,375-mile all-terrain adventure stretching across the United States. Land Rover Driving Instructor Tom Collins led the month long expedition along the Trans-America Trail, an off-road motorcycle trail created by Sam Correro. Using Correro's map and Land Rover's standard navigation system, the team journeyed from Asheville, North Carolina to the Pacific Ocean coastline in Oregon, crossing desert, mountains, forests, and farmland.
OUR FUTURE
SUDDENLY EVERYTHING’S CLEAR
Introducing the Transparent Hood12. A blatant attempt to win over technophiles? You’ve seen straight through us.
BLAZE A TRAIL
Advanced laser terrain scanning headlights12 do more than just illuminate, they calculate the best possible route and engage Terrain Response®1 to get you safely round obstacles, through gaps and over all-terrain.
THE FUTURE BECKONS
Remote control12 is just one indicator of our handle on tomorrow’s automotive technology. As the Discovery Vision Concept demonstrates, we’re into feats not features.
HUMAN MACHINE INTERFACE
The new concept technologies in the Discovery Vision Concept, include Gesture Control technology, interactive Smart Glass, and passenger infotainment systems.